You Could Be
Watching Football
Cutting out the clutter to amplify what matters most in life. Football.
Role: Creative Director
Challenge
Increase awareness that live NFL football is available on the Yahoo Sports app, for free.
Impact
Sparked joy for a lot of football fans and surpassed goals across all metrics - app installs, ad revenue, D7 Retention, streams, unique viewers and minutes watched.
Outcome
A a series of spots where fans replace what’s not helpful with football.
As more and more people focus on experiences that add true value to their lives, we reminded them that the joy of watching football is only a tap away.
:30 Supercut
“Sweater”
“Turkey”
“Recorder”
“Rapper”
“Nachos”
“Grandpa”
“Dog Lady”
“Carolers”
Eight spots in two days. We scored with You Could Be Watching Football.