Things to Remember
Imagining what’s possible when you can finally forget your password.
Role: Creative Director
Challenge
Entice people to forget their passwords.
Impact
Millions of Yahoo members delighted in new found head space from vacated login credentials.
Outcome
A series of bitesize tutorials beautifully illustrated and animated with partners, Gentleman Scholar
What would you do if you never had to remember your password again?
That was the opportunity Yahoo Account Key provided. With this new service people no longer needed to waste valuable brain real estate with confusing keywords.
We’re may not be talking about a sprawling hacienda’s worth of brain land, but definitely enough room to learn some fun skills. So with the help of Gentleman Scholar we crafted eight snack-sized tips.
“Moonwalk”
“I know how to moonwalk. Thanks Account Key!”
“Wine”
Free people
Our characters spanned the spectrum of passions — quick-tie lumberjack to “wine-away” wonder woman.
“Shoe”
“Ring”
“Chips”
“Potato”
“Paper Plane”
Account Key from Yahoo allows you to free up brain space by forgetting your password. Our tutorials unlocked people’s potential with fun things to remember.